AI-powered digital marketing concept with social media icons representing a performance marketing company
MaSs Marketing as Sales support
0 comments August 14, 2023

How AI is Revolutionizing Digital Marketing: The Future of Personalized Campaigns

In the rapidly evolving landscape of digital marketing, artificial intelligence (AI) is not just a trend; it’s a game-changer. As businesses strive to create more personalized and effective marketing campaigns, AI technologies are stepping in to redefine how we connect with audiences. From understanding consumer behavior to automating processes, AI is paving the way for […]

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Illustration highlighting the importance of GEO targeting over traditional SEO strategies in digital marketing.
MaSs Marketing as Sales support
1 comments August 13, 2023

What is Generative Engine Optimization and How It’s Changing SEO?

Generative Engine Optimization (GEO) refers to the use of advanced AI-driven tools and technologies, like GPT models, to automate and enhance various aspects of SEO, particularly in content generation and optimization. In simple terms, it’s about leveraging AI to not just assist with SEO tasks but to dynamically create, update, and optimize content based on […]

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MaSs is a digital marketing agency focused on programmatic growth, aligning marketing with sales to drive sustainable expansion and maximize ROI through data-driven insights and adaptive campaigns.

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UK

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