Performance Marketing - Measurable Outcome
Despite having a beautiful website and a great product line, a boutique clothing line has trouble attracting customers and generating sales. This is where a digital marketer like MaSS comes in. We would set clear goals for the store: increase website traffic, generate leads, and boost sales, focusing on measurable outcomes.
The first step is creating striking ads and placing them on various platforms. The next step—monitoring the click-through rate (CTR), which measures the percentage of people who clicked on the ad after seeing it. Cost Per Action (CPA) is another pricing model where the boutique would pay for a specific action, such as a sale, lead, or form submission.
We track return on ad spend (ROAS), which measures the revenue generated for every pound, euro, rupee, or dollar spent on advertising. Thus, we determine which campaigns deliver the best returns and optimise accordingly. Data-driven insights are utilised to create highly targeted ads on social media platforms. A/B tests are done to compare different ad variations and identify the effective ones. We allocate budget after closely monitoring CTR, CPA, and ROAS, ensuring that the money spent contributes to achieving goals. Within a few months, the boutique would see a significant increase in website traffic and sales.
Imagine a world where every pound, rupee, dollar, or euro you spend on advertising brings tangible results. Picture your brand reaching the right audience, driving sales, generating leads, and getting clicks—all without wasting money on mere impressions or reach. This is the reality we create for our clients. You only pay for specific actions taken by users, making our marketing efforts highly efficient and profitable for your brand. As industry experts in technology, e-commerce, real estate, finance, fashion, beauty, and hospitality, we ensure that your brand will see significant returns on the money spent on ads.
Targeted Ads
Designed to reach specific audiences based on demographics, interests, and online behaviour
Budget Optimisation
Allocating funds to the most effective channels and campaigns to maximise return on investment (ROI) and achieve marketing goals
A/B Testing
Comparing multiple versions of a webpage or app to determine which one performs better
Conversion Tracking
Measuring actions taken by users, like clicks or purchases, to assess campaign effectiveness
Frequently Asked Question
Results can vary by channel and strategy but typically start showing within a few weeks. Full optimization and consistent improvements can take up to 3 months for significant impact.
Clients receive regular performance reports (weekly or monthly) detailing metrics like conversions, spend, CTR, and CPA. Customized reports can be provided based on business goals and preferences.
Audience targeting uses demographic, behavioral, and geographic filters, along with tools like lookalike audiences and retargeting, to reach the most relevant users based on campaign objectives.
Campaigns are closely monitored and optimized regularly. If goals aren’t met, adjustments are made in targeting, creative, bids, and budget allocation to improve performance.
Risks include overspending if campaigns are not monitored, potential low-quality leads, or poor targeting. However, these risks are managed with careful tracking, testing, and adjustments.
