Client Background  Thistle Oak Realty, a Dubai-based brokerage firm, specialises in premium residential properties. In early 2025, the firm set out to improve lead generation through Google Search Ads, focusing on keywords for real estate and promoting 2BHK and 3BHK flats for sale in prime locations across the UAE. Ideal Customer Profile (ICP)  Indian expats […]

Introduction  In the competitive real estate market of tier II cities, improving ROI in real estate while generating high-quality leads for luxury apartments can be a daunting task. One of our clients, a high-end real estate agency, faced challenges with their Meta Ads campaigns in their city. Despite investing heavily, they struggled with lead quality, […]